Privacy Policy

Last Updated: May 1, 2026

1. Introduction Event Results Ltd ("we," "us," or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your data in compliance with the UK GDPR, the Data Protection Act 2018, and the Data (Use and Access) Act 2025.

2. Data We Collect

• Identity Data: Name, job title, and company.
• Contact Data: Email address, phone number, and WhatsApp details.
• Technical Data: IP address, browser type, and location data (via Google Ads/Analytics).
• Usage Data: Information about how you use our website and event apps.

3. Lawful Basis for Processing We process data under the following legal grounds:

• Consent: When you opt-in to marketing or demos.
• Contract: To fulfill our services to you as a client.
• Legitimate Interests: For business development and improving our event technology.
• Legal Obligation: To comply with tax or regulatory requirements.

4. AI and Automated Decision-Making We may use automated technologies to personalise your experience or score leads. Under the Data (Use and Access) Act 2025, you have the right to:

• Be informed if a significant decision is made about you by an automated system.
• Request a human review of any automated decision. To exercise this right, contact hello@eventresults.net.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse our traffic, and improve our event technology services.

5.1 What are Cookies?

Cookies are small text files placed on your device. They help us remember your preferences and understand how you interact with our Website.

5.2 Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4) to collect information about how visitors use our Website.

• Scope: This includes data such as pages visited, time spent on site, and general geographic location.
• IP Anonymisation: GA4 by default does not log or store individual IP addresses on its servers. We use these insights strictly for aggregate statistical purposes to improve our services.
• Data Transfers: While our primary hosting is in London, UK, GA4 data may be processed by Google on servers located in the United States. We ensure this transfer is protected under the UK-US Data Bridge and standard contractual safeguards.

5.3 Your Choices & Consent

In accordance with the Data (Use and Access) Act 2025 and UK GDPR:

• Strictly Necessary Cookies: These are essential for the website to function (e.g., security and load balancing) and do not require consent.
• Performance & Analytics Cookies: By using our site, you consent to our use of GA4 for statistical purposes. You can manage your preferences or opt-out at any time via our Cookie Settings banner or by using the Google Analytics Opt-out Browser Add-on.
• Withdrawal: You have the right to withdraw your consent for non-essential cookies at any time without penalty to your use of the site.

6. Retention Policy We do not keep data longer than necessary.

• Marketing Data: Deleted after 24 months of inactivity.
• Client Records: Retained for 7 years following the end of a contract for legal/tax purposes.

7. Your Rights You have the right to access, correct, or erase your data ("Right to be Forgotten"). You may also "stop the clock" on a Subject Access Request if we require further clarification to fulfil it.

8. Contact Information Event Results Ltd 63-66 Hatton Garden, London, EC1N 8LE Email: hello@eventresults.net

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113