Privacy Policy

Last Updated: May 1, 2026

1. Introduction

Event Results Ltd ("we," "us," or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your data in compliance with the UK GDPR, the Data Protection Act 2018, and the Data (Use and Access) Act 2025.

2. Data We Collect

• Identity Data: Name, job title, and company.
• Contact Data: Email address, phone number, and WhatsApp details.
• Technical Data: IP address, browser type, and location data (via Google Ads/Analytics).
• Usage Data: Information about how you use our website and event apps.

3. Lawful Basis for Processing

We process data under the following legal grounds:

• Consent: When you opt-in to marketing or demos.
• Contract: To fulfil our services to you as a client.
• Legitimate Interests: For business development and improving our event technology.
• Legal Obligation: To comply with tax or regulatory requirements.

4. AI and Automated Decision-Making

We may use automated technologies to personalise your experience or score leads. Under the Data (Use and Access) Act 2025, you have the right to:

• Be informed if a significant decision is made about you by an automated system.
• Request a human review of any automated decision. To exercise this right, contact hello@eventresults.net.

This draft reflects your specific technical stack (Vercel + GA4) and the latest 2026 UK legal standards. It balances the "Washington deployment" reality with your LHR1 (London) processing optimisation.

5. Cookies and Tracking Technologies

5.1 Our Infrastructure and Data Routing

Our Website is deployed via the Vercel Global Edge Network. While our source code and deployment assets may be stored in North America (Washington, D.C.), we have optimised our configuration to route and process traffic for UK-based users through the London (LHR1) region. This ensures lower latency and keeps active session processing within the United Kingdom where technically feasible.

5.2 Categories of Cookies We Use

We categorise our cookies and tracking technologies as follows:

• Strictly Necessary Cookies: These are essential for the Website to function securely. This includes Vercel’s infrastructure cookies used for security (DDoS protection), load balancing, and maintaining your privacy preferences. These do not require prior consent.
• Performance & Statistical Cookies (GA4): We use Google Analytics 4 (GA4) to understand how visitors interact with our site.
  • Scope: GA4 collects aggregate data such as page views and session duration. It is configured to prioritize user privacy by not logging or storing individual IP addresses.
  • UK Statistical Exception: Under the Data (Use and Access) Act 2025, we rely on the "Statistical Exception" to collect aggregate website analytics aimed solely at improving our service.
  • International Transfers: GA4 data may be processed on servers in the United States. These transfers are protected by the UK-US Data Bridge and Google’s Data Processing Terms.

5.3 Google Analytics Configuration

To maintain compliance with 2026 standards, our GA4 implementation:

1. Has Google Signals and Ad Personalisation disabled by default to prevent cross-site tracking.
2. Uses a maximum data retention period of 14 months for user-level data.
3. Respects Google Consent Mode v2, allowing us to receive "anonymised pings" for basic site health even if you decline analytics cookies.

5.4 Managing Your Preferences

You have full control over non-essential tracking.

• Cookie Banner: You can accept or reject analytics cookies via the banner presented upon your first visit.
• Browser Settings: You can set your browser to refuse all cookies or to indicate when a cookie is being sent.
• Opt-Out: You may use the Google Analytics Opt-out Browser Add-on to prevent your data from being used by GA4 across all websites.

6. Retention Policy We do not keep data longer than necessary.

• Marketing Data: Deleted after 24 months of inactivity.
• Client Records: Retained for 7 years following the end of a contract for legal/tax purposes.

7. Your Rights You have the right to access, correct, or erase your data ("Right to be Forgotten"). You may also "stop the clock" on a Subject Access Request if we require further clarification to fulfil it.

8. Contact Information Event Results Ltd 63-66 Hatton Garden, London, EC1N 8LE Email: hello@eventresults.net

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113